Cookies Policy

Dear Customer,

transparency is a matter of trust, and your trust is very important to us, as we have the most complete respect of our customers’ privacy and we care about their personal sphere. Nevertheless, as is common practice with almost all professional websites, this site uses cookies too, therefore it is our goal to be transparent about the cookies we use on our website, how we use them, and to give you the necessary tools to manage them.

Some of the purposes for which Tracking Tools are used require your consent.
If consent is given, we remind you that it can be revoked freely and at any time by following the instructions contained in this document.

This Application uses both Tracking Tools – managed directly by the Owner (commonly called “first party” Tracking Tools) – and Tracking Tools that enable services provided by third parties (commonly called “third party” Tracking Tools).

Therefore, unless otherwise specified, within this document, these third parties have access to their respective Tracking Tools and therefore the duration and expiration of Cookies and other Tracking Tools may vary, depending on what is set by the Owner, or by each “third party” supplier.
You can obtain more detailed and updated information on the duration and on any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of the respective “third party” suppliers (through the links made available) or by contacting the Data Controller indicated on the Policy itself.

This Application uses Cookies commonly called “technical” or other similar Tracking Tools to carry out activities strictly necessary to ensure the functioning or provision of the Service. Acceptance of tracking systems and cookies is not necessary to visit our website, however the use of some features is only possible if you authorize the use of tracking systems and / or cookies.

What are tracking systems and cookies

The following Cookie Policy describes what information they gather, how we use it and why – sometimes – we need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the website functionality.

Tracking tools and Cookies are very small files that the websites and web-based applications visited by you send to the browsers and / or to the devices you have been using to visit the site. These files are saved on your device to store specific settings and data necessary for the exchange with our system (CMS) through your browser, to allow your device to remember some useful information to significantly improve your browsing experience.

We use two types of cookies: the so-called “session-cookies”, which are deleted as soon as you close your browser, and temporary / permanent cookies, which are stored on your device for an extended period or permanently.

Tracking tools and Cookies are simple portions of text (strings) stored locally that can be easily viewed and deleted but can provide an in-depth view of your activities and preferences and consequently could be used to identify you, without your explicit consent. Cookies have various characteristics and different purposes and can be used both by the owner / owner / manager of the site you are visiting, and by third parties interested in measuring and analysing user traffic preferences, to publish advertisements on the Internet, and to monitor and report on our behalf regarding the performance of such advertisements. These third parties may therefore use cookies, web beacons, SDKs and other technologies to identify your device when you visit our site and use our services, as well as when you visit other sites and online services linked to our Site / Application.

A cookie is not a computer program and cannot be used to circulate viruses, so a cookie cannot be dangerous for your device.

Tracking tolls and cookies

There are two main categories of cookies: technical cookies and profiling cookies.
Technical cookies are used to improve users experience while profiling cookies are designed to create user profiles and are used to send advertising messages targeted on preferences expressed by the user while browsing the net. Technical cookies, in compliance with the GDPR, do not require any consent, therefore they are installed automatically following simple access to the site / application.

Cookies can be:

  • temporary, or linked to the specific browsing session and used to connect the actions performed during the same session but which are removed from the computer when the browser is closed;
  • permanent, or used to store information and to remind them of subsequent sessions. These cookies remain stored on the devices even after closing the browser/session.

and of four types:

  • Session cookies contain information that is stored in a temporary memory location and then subsequently deleted after the session is completed or the web browser is closed. These cookies store information that the user has inputted and tracks the movements of the user within the website.
  • Analytics Cookies are created as soon as each user visits a website on which a valid Google Analytics tracking code is installed and is fired. Since all cookies are browser-specific, if you return to a website via another web browser then Google Analytics will set a different set of cookies.
  • Functionality cookies allow websites to remember the user’s site preferences and choices they make on the site including username, region, and language. These cookies can remember your preferences to boost the user experience on a website
  • Profiling Cookies, also called web profiling, are the use of persistent or permanent cookies to track a user’s overall activity online. This tracking does not just happen when users are on a particular site, but it occurs the whole times users are browsing.

Due to the strong invasiveness of Tracking Tools and Cookies in the private sphere of users, European legislation requires that consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject’s agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement.

Below you will find our Cookies Policy within which you will find information about what information we collect, how we use it and why – sometimes – we keep it.

How we use tracking tools and cookies

Cookies are used primarily to make our offering simple for the user, more efficient and safer. Thanks to these files is, for instance, possible to display on the page information that are better suited to user interests. The sole purpose of these cookies is to adjust our offer to user needs as a customer or as a user and make its navigation as comfortable as possible.

In most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this website. It is recommended that users leave on all cookies if they are not sure whether they need them or not, in case they are used to provide a service that they use.

Our Company uses cookies and other similar technologies for the purposes listed hereunder:

  • authenticate users,
  • remember user preferences and settings to provide the best possible personalised experience,
  • allow users to view limited contents,
  • allow the provision of paid services and other ancillary services,
  • to process payments for the purchasing of service(s) or product(s),
  • enable features that allow information sharing with other people,
  • speed up and facilitate the use of services,
  • improve our services and make their use safer,
  • determine the popularity of the contents and then improve them,
  • provide content and messages – including advertising – relevant and targeted to its specific interests,
  • measure the effectiveness of advertising campaigns through the analysis of aggregated data,
  • analyse the traffic and trends of our website and understand in general the behaviours and online interests of users who interact with our services,
  • perform the monitoring operations necessary to provide our services, and to resolve operational problems, carry out checks and conduct research, as well as monitor and analyse usage trends and the various activities carried out on the accounts to improve the service.

Third party tracking tools and cookies 

Cookies can be installed on the user’s devices by the same site manager that the user is visiting (which can be briefly referred to as “publisher”) or by a different site that installs cookies through the first (so-called “third party “). The Guarantor for the protection of personal data distinguishes between the two subjects to correctly identify their respective roles and responsibilities, with reference to the release of the information and the acquisition of the consent of online users.

In some special cases we also use cookies provided by trusted third parties which help us to make our internet offer more interesting, therefore, be aware that when you visit our site, cookies from associated companies will be saved on your hard drive.

This Site / Application uses the following tracking systems for the functions indicated.

Statistical function

These kind of tracking systems and cookies allow the Data Controller to control and analyse traffic data and to track User behaviour.

Google Ads conversion tracking (Google Inc.)

Google Ads conversion tracking is a statistics service – provided alternatively by Google LLC or by Google Ireland Limited according to the user’s position at the time of use of this Site / Application – which connects the data of the ad network Google Ads with the actions performed within this Application.

Personal Data processed: Cookies and Usage Data.

Place of processing: USA – Privacy Policy https://policies.google.com/privacy?hl=en

User ID extension for Google Analytics (Google Inc.)

Google Analytics on this Application uses a function called User ID that allows accurate tracking of Users by assigning each one a unique ID for various sessions and devices, but in such a way that does not to allow Google to personally identify an individual or identify in a way permanent a specific device.

This “User ID” extension also allows you to connect data from Google Analytics with other user data collected by this application.

The “opt out” link provided below allows you to disable tracking of the device you are using but does not exclude further tracking activities carried out by the Owner. To deactivate the latter as well, contact the owner of this treatment.

 

Personal Data processed: Cookies.

Place of processing: USA – Privacy Policy https://www.google.com/intl/policies/privacy

opt out – https://tools.google.com/dlpage/gaoptout?hl=en-GB

Google Tag Manager (Google Inc.)

Google Tag Manager is a statistics service provided by Google Inc. 

Personal Data processed: Cookies and Usage Data. 

Place of processing: USA – Privacy Policy https://www.google.com/intl/policies/privacy

Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)

Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook, Inc. that relates data from the Facebook AD network and actions performed within this Application. The Facebook pixel tracks conversions that can be attributed to Facebook, Instagram and Audience Network Ads.

Personal Data processed: Cookies and Usage Data.

Place of processing: USA – Privacy Policy. https://en-gb.facebook.com/about/privacy

Branch Attribution (Branch Metrics, Inc.)

Branch Attribution is an analytics service provided by Branch Metrics, Inc.

Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy – https://branch.io/policies/#privacy

 

Measurement

These tracking tools measure traffic and analyse User behaviour with the aim of improving the Service provided to each user. Services in this section allow the Owner to process and manage statistics anonymously, thanks to the use of first-party Tracking Tools.

Google Analytics with anonymized IP (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”) and uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google. Google could therefore use the Personal Data to contextualize and personalize the advertisements of its own advertising network.

This integration of Google Analytics makes your IP address anonymous within the borders of the member states of the European Union or in other countries adhering to the agreement on the European Economic Area but in exceptional cases, the IP address will be sent to Google’s servers and shortened within the United States.

Personal Data processed: Cookies and Usage Data.

Place of processing: USA – Privacy Policy https://policies.google.com/privacy?hl=en-GB

opt out https://tools.google.com/dlpage/gaoptout?hl=en-GB

Targeting and advertising

These Tracking Tools are used to provide customized commercial content based on User behaviour and to manage, disseminate and track advertisements.
This type of service allows this Site / Application and the owner’s partner companies to send and manage personalized advertisements as they are based on the usage data (navigation) of each User (remarketing and behavioural targeting activities). Some services offer a remarketing option based on email address lists. The User can opt-out by visiting the Network Advertising Initiative’s opt-out page or by acting on the device configuration options, such as the advertising configuration options of the mobile device or the generic advertising configuration.

Google Ads Remarketing (Google Inc.)

Remarketing Google Ads is the remarketing and behavioural targeting service, provided alternatively by Google LLC or by Google Ireland Limited, depending on the geographical location of use of the Site / Application, which connects the activity on this Application with Google Ads and the DoubleClick Cookie. Users can choose not to use Google cookies for ad personalization by visiting the Google ad settings. https://adssettings.google.com/authenticated

Personal Data processed: Cookies and Usage Data.

Place of processing: USA – Privacy Policy https://policies.google.com/privacy?hl=en

opt out – https://adssettings.google.com/authenticated?hl=en

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is the remarketing and behavioural targeting service provided by Facebook Inc. that connects the activity (navigation) carried out on the Site / Application with the Facebook advertising network.

Personal Data processed: Cookies and emails.

Place of processing: USA – Privacy Policy https://www.facebook.com/about/privacy

opt out – https://www.aboutads.info/choices

Instagram (Instagram, Inc.)

Instagram social widgets are interaction services with the Instagram social network, provided by Instagram Inc.

Personal data collected: cookies and usage data.

Place of processing: USA – Privacy Policy

Opt out – https://help.instagram.com/search/?query=opt%20out

Twitter Tailored Audiences (Twitter, Inc.)

Twitter Tailored Audiences is the remarketing and behavioural targeting service provided by Twitter, Inc. that connects the activity carried out on this Site / Application with the Twitter advertising network.

Personal Data processed: Cookies and e-mails.

Place of processing: USA – Privacy Policy https://twitter.com/en/privacy

Opt out – https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

Remarketing with Google Analytics (Google Ireland Limited)

Remarketing with Google Analytics is the remarketing and behavioural targeting service provided by Google Ireland Limited that connects the tracking activity carried out by Google Analytics and its Cookies with the Google Ads advertising network and the Double click Cookie.

Personal Data processed: Usage Data and Tracking Tool.

Place of processing: Ireland – Privacy Policy – https://policies.google.com/privacy

Opt out https://adssettings.google.com/authenticated#display_optout

Management of preferences and granting / withdrawal of consent

There are various ways to manage preferences related to Tracking Tools and to lend and / or withdraw consent both directly through the settings of your devices – preventing the use or storage of Tracking Tools – and by setting your preferences at the ‘inside the cookie policy” or by updating these preferences through the tracking settings widget, if present. The User can also remove previously saved Tracking Tools from the browser or device, while others can be removed simply by deleting the browsing history. As for third-party Tracking Tools, Users can manage preferences and withdraw consent by visiting the relevant optout link, or, where not available, using the tools described in the third party’s privacy policy or by contacting the owner directly.

Find the settings related to the Tracking Tools

You can find information on how to manage the tracking systems and cookies of the most popular browsers at the following addresses:

 

It is also possible to manage some Tracking Tools for mobile applications by setting the browser of your device so that it accepts / rejects all cookies or displays a warning every time a cookie is proposed, all this to be able to evaluate whether to accept it or not or disable them through the appropriate settings of the device itself, such as advertising settings for mobile devices or settings relating to tracking in general (higher protection level)

Data Controller

The Data Controller is:
Farway Milano S.r.l.
with registered office in Italy, 20129 Milano – Corso Concordia, 11
Fiscal Code / VAT 11688770962
Mail info@farwaymilano.com

Warning

Since the use of third-party Tracking Tools on this Site / Application cannot be fully controlled by the Owner, references to third-party Tracking Tools are to be considered purely indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third party services listed in this document.

Given the objective complexity of the matter, Users are invited to contact the Data Controller if they require clarification and / or further information.

Please note that blocking or disabling cookies usually also involves disabling some functions and features of this website, therefore disabling cookies may not be able to receive a personalized service and you will not be able to place orders.

Therefore, it is recommended not to disable cookies.

WE KINDLY ASK YOU TO REGULARLY CHECK TO THIS PAGE

Last revision on February 3rd 2022

Definitions

Data and Personal Data
By “personal data” we mean what is reported in Article 4 of EU Regulation no. 2016/679 (GDPR) which establishes as the object of the processing any information concerning an identified or identifiable natural person (“interested party”) considering identifiable the natural person who can be clearly recognized, directly or indirectly, with particular reference to an identifier such as the name, an identification number, location data, an online identifier or one or more characteristic elements of your physical, physiological, genetic, psychological, economic, cultural or social identity.

Usage Data
The term usage data refers to information collected automatically through this Site / Application (including from third-party applications integrated into this Site / Application), including: the IP addresses or the Mac address (Media Access Control) of the devices used by the User, the addresses in URI (Uniform Resource Identifier) ​​notation, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the environment in User training.

User
The individual who uses this Site / Application who, unless otherwise specified, coincides with the Data Subject.

Interested
The natural person to whom the Personal Data and / or the behaviors tracked refer.

Data Processor (or Manager)
The natural or legal person who processes personal data on behalf of the Data Controller, as set out in this policy.

Data Controller (or Owner)
The natural or legal person, public authority, service or other body which, individually or together with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures relating to the operation and use of this Site / Application. The Data Controller, unless otherwise specified, is the owner of this Site / Application.

Site / Application
The tool through which the Personal Data of the Users subject to this Policy are collected and processed.

Service
The Service and / or collectively the services provided by this Site / Application.

European Union (or EU)
Unless otherwise specified, any and all references to the European Union contained in this document are to be understood as extended to all current member states of the European Union and the European Economic Area.

Cookies
Cookies are Tracking Tools which consist of small pieces of data stored in the User’s browser.

Tracking Tool
By Tracking Tool we mean any technology – such as in a purely descriptive and non-exhaustive way, Cookies, unique identifiers, web beacons, integrated scripts, e-tags and fingerprinting, etc. – that allows users to be tracked by collecting or saving information on device of the User himself.

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